Increased Growth, Increased Profits
Increased Growth, Increased Profits and Blue Skies Ahead for Turkish AirlinesMore Expansion and Marketing Magic from Turkish AirlinesThe Emergence of an International Airline in Turkish Airlines2010 Yields High Profits for Turkish Airlines Amidst Route ExpansionImportant Information and Occurrences at Turkish Airlines
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Turkish Airlines began operations in the few years just prior to World War II in May of 1933. Four planes with a total capacity of 23 passengers marked the humble beginnings of this company. Their fleet would not see any new additions until 1945. Currently, they took reception of a Boeing 777-300ER, the first of twelve, that is the most advanced intercontinental airplane. For the past five years the company has been aggressively increasing the number of destinations they fly to, which has led to an increase in profits. There has been significant development of the company since the days when its fleet was comprised of four small aircraft, with Turkish Airlines having learned some critical lessons along the way.
Valencia, Spain is the new addition to Turkish Airlines’ list of destination planned for the end of March of this year, with four flights scheduled per week. The next route to open up will be Istanbul to Malaga, also in Spain, which should start in April. This route will be covered three times per week. All of that will be added to the existing services for Barcelona and Madrid. This merely the beginning of what will likely be an active year for Turkish Airlines. Turkish Airlines will add quite a number of destinations to their already impressive list throughout 2011. A number of flights to France are being planned for the summer of 2011, with destinations such as Toulouse, Paris, Nice and Lyon. That will bring the total international destinations to 175, and the year has only just begun.
Financial statements showed that 2010 was a great year for Turkish Airlines as they showed a net profit of 169 million USD for a nine-month period. Their sales revenue saw a substantial increase, by 39%, closing out at 5 billion USD. The company’s strategic plan includes the addition of new Boeing long-haul fleet of 777-300ER’s for increased business class revenue. There are also plans in the works to use wide-body jets to haul cargo to international destinations. While last year’s figures were not exactly expected, they were, nevertheless, quite pleasant. The aggressive marketing strategy the company adopted could also be part of the reason for the excellent results. The objective of the airline is to expand their Asian operations as well as to establish themselves on the US market.
During the summer of 2010, Turkish Airlines was abuzz with plenty of action. In July 2010, Turkish Airlines signed a 5 year deal with Euroleague which stated that it would sponsor the global European basketball competition. As a matter of fact it is in the works for the association’s name to be changed to Turkish Airlines Euroleague Basketball within the next season. This really should not be a surprise for anyone who knows about the company’s marketing plans. Turkish Airlines knows the appeal and ability that sports has to reach many people. Everyone who flies is a part of everything that is going on. The closing of the first decade in the new millennium has Turkish Airlines at a high level of growth and profits. The company has done all of the correct marketing ploys with the right high profile celebrities. They are aggressively pursuing new and expansive market reach which runs in parallel with an international campaign of brand awareness. But they also witnessing good results as a result of their good effort. They have been the recipients of international industry awards for service and marketing. We feel this is a rare business example of the cooperation of government and civilian management that actually produces impressive results.
Since the Turkish Airlines has had years of steady profits, they are in a wonderful position to do what all businesses should do. The airlines have been showing their marketing wisdom because they are branding their business in a very good manner globally. We think that this is a very fast paced company that is ready to be the leader in the competitive world of aviation and flight travel. Not only has there been a lot of sport celebrity multiple year contracts, but the company has expanded their fleet and make improvements all around.
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Turkish Airlines have reaped the benefits of diversifying their strong marketing efforts.
Any successful business understands the logic behind putting this basic principle to good use. And yet, far too many businesses overlook the importance of emulating Turkish Airlines’ example of reinvesting in their own future success. This focus on success has increased the airlines reputation, which lets passengers enjoy those benefits too.
US passengers can fly with Turkish Airlines from both coasts. This expands travel options and makes reaching new destinations easy. The company operates flights to and from the two major international hubs in the US, namely Los Angeles and Washington DC.Turkish Airlines has been around for quite a while, but their first years were marked by many issues. Actually that is not so unusual for any airline because of the various kinds of challenges that need to be confronted. This company has undergone many changes, from the bottom up. Like people, the airline has successfully learned from its previous mistakes and has now become a company that can adapt to its environment making it a powerful player on the market. This article has provided a quick glimpse at some of the most exciting times and events for Turkish Airlines.